Anthropological Economics, Heritage, and Musical Sustainability

     The most influential thinker upon economic anthropology during early period (approximately 1940-1970) was Karl Polanyi, whose book The Great Transformation (1944) contrasted medieval European peasant economies with later capitalistic ones. For Polanyi, the “transformation” was not only a transformation of economic institutions but a transformation in the way of thinking about property, commerce, money, capital, and above all, social relations. Although for personal, political reasons he denied any connection between his thought and that of Karl Marx, the connections are obvious.

    Although Polanyi was not an anthropologist, his influence on economic anthropology was enormous and he remains a seminal thinker in the field. Like Herskovits, he promoted a cultural approach to economics, rejecting the classical and neoclassical construction of “economic man” and replacing it with an actor embedded in the social and cultural thought (Herskovits would have called it mythology) of his or her society. This approach to economics he called “substantivism,” and he contrasted it with the neoclassical approach, which he called “formalism,” maintaining all the while that formalism was not suitable for understanding economics in pre-literate societies. The implication was, of course, that it was unsuitable for understanding economics in developed Western societies as well; for economic decision-making and institutions are easily viewed as culturally embedded in the West as elsewhere.

    Polanyi's work was critiqued—by formalists—and gradually, beginning in the 1960s, economic anthropologists began relying on materialist rather than "mythological" explanations for economic transactions and institutions in pre-literate societies, to the point where in the 1970s and 1980s formal, quantitative, mathematical models prevailed. It appeared that principles of neoclassical economics could be applied universally with satisfactory results. “Formalism” in economic anthropology had re-established an “economic man” guided by principles of maximizing material well being at the center of many, if not all, non-literate societies as well as in developed economies.

    As the twentieth century came to a close, the powerful critique of cultural anthropology from within, based on post-structuralist, post-colonial Theory, attacked formalist approaches to economic anthropology, substituting instead the competing approach that has been dubbed “culturalism”: understanding a people’s economic thinking in their own terms or trying, as one would say now, to understand it in terms of local knowledge. In so doing, economic anthropology has, ironically, moved full circle back to Malinowski, who advanced the thesis, in his book Argonauts of the Western Pacific (1922), that anthropology must be directed at grasping the native’s point of view in the native’s own terms. (Of course, for Malinowski, grasping the native’s way of thinking was only a starting point; ethnographic analysis and ethnological comparison followed on). 

    This post-structuralist strain within contemporary economic anthropology directs us at looking at local knowledge in order to better strategize sustainability for cultural as well as natural resources. In this reading a partnership, however uneasy, between local and comparative-based knowledge, so-called lay and expert knowledge, brings diversity to the enterprise and has the best opportunity for success.

    In our new century, a (predictable) reaction against post-structuralism has advanced formalism once more, to the point that formalist models now compete with culturalist ones, while a revival of interest is promoting Polanyi’s substantivist perspective. Formalists would direct culture workers towards “economic man” models stressing that sustainability of musical cultures depends on the degree to which they reward desires for material well-being. To that we may add desires for the social and cultural capital which participation in art worlds such as music provides.

    From a practical standpoint, commodification of music and heritage tourism do provide a certain degree of social and cultural capital, and of course there is a good deal of material culture surrounding the production and consumption of music, whether “gear” for producing music, or iPods and the like for consuming it. (Only a couple of decades ago one could speak of “cassette culture” and boom boxes.) More and more sophisticated, computer-based tools of music production are becoming available to lay individuals, while internet access offers unprecedented opportunities for individuals to market their own music. Whereas twenty years ago musicians had to depend on the recording industry to get their music out beyond what they could do with personal appearances, today virtually all commercially-oriented musicians in developed economies make their own music available directly via the internet. Economic anthropologists of a formalist bent would urge culture workers toward a “realistic” view of music’s place in the economy, in effect advising those musical cultures interested in sustainability to join the marketing bandwagon. Giving music the cachet of heritage, in this way of thinking, adds value in marketing, and provides cultural capital for those who are willing to place a value on traditional music, thereby sustaining it.

    As I’ve written earlier in this research blog, marketing heritage is the prevailing strategy among contemporary culture workers who would effect policy in the direction of sustaining music. Make certain that traditional music takes up its rightful place in the global jukebox that the internet has become. Make it prominent among available choices for musicians and fans; encourage it however one can by adding value through heritage designations and attracting tourists. Those who remain uneasy with the commodification of traditional music are dismissed as idealists, romancers of the folk, and so forth. Are they? Further exploration of economic thinking in terms of musical commodities and their alternatives (usually conceived of as gifts) may offer some answers, putting us back again in Polanyi’s “great transformation” way of framing the questions concerning sustainability of music cultures.

Early Anthropological Economics

     Neoclassical economists take Euro-American economies as their principal subject of study, just as musicologists take Euro-American music as theirs. And just as it is short-sighted for musicologists to take Western music to stand for all music (see this blog, Feb. 6, 2009 entry), so in the context of my continuing exploration of ecology/economy, it would short-sighted to think Euro-American economies are fully representative of all economies. Looking at economic thought and behavior in non-Western (and early Western) societies should offer alternative possibilities and strategies for sustainability, both natural and cultural. This includes music, and it brings me to economic anthropology. 

     Economic anthropology as a sub-specialty within cultural anthropology developed in the US beginning around the time of World War II. Economic transactions in so-called primitive societies were an important topic for early twentieth-century anthropologists, especially because economic behavior of then-called primitive societies sometimes puzzled them. Malinowski's Trobriand Islanders and the Native Americans of the US Northwest Coast appeared to waste resources uneconomically. Western economists had assumed (and still do) that human beings always try to act in their economic best interests, to grow rich with the least amount of effort. “Economic man” came to be associated with rationality, self-interest, and the accumulation of material wealth; in John Stuart Mill’s words, “as a being who inevitably does that by which he may obtain the greatest amount of necessaries, conveniences, and luxuries, with the smallest quantity of labour and physical self-denial with which they can be obtained.” (See J.S. Mill, “On the Definition of Political Economy, and on the Method of Investigation Proper to It," 1836.)

     As anthropologists studied their ways of life, information on indigenous economic thought and behavior accumulated. Some behaved as “economic man” did in the West; some did not. One of the first attempts at a comparative economics was Melville Herskovits’ Economic Anthropology: the Economic Life of Primitive Peoples (1940, 1952). He came to comparative economics with Cold War era questions concerning collectivity and economic determinism: whether “primitive” (by 1952 he was calling the societies “non-literate”) economies were based chiefly on individual or collective efforts; and the degree to which economic choices determined the rest of a people’s way of life. But he also considered sustainability in terms of tribal practices that seemed uneconomic or wasteful, such as the deliberate destruction of property, and not in the best interests of economic efficiency. As an anthropological relativist, he concluded that cultural reasons trumped economic ones: “economic considerations will not prevail over mythological ones if the latter are strong enough” (Herskovits, Economic Anthropology (New York: Norton, 1952), p. 492.)

     Neoclassical economists, not surprisingly, faulted Herskovits' understanding of economics. For them, the science of economics must apply to all cases; otherwise it could not be a science. There could not be one science of economics for developed economies and another for non-literate societies. Economist Frank Knight argued that Herskovits failed to comprehend that economics is a theoretical science based on principles which describe ideal, not actual, economic behavior. “Economic man,” according to Knight, is not meant to describe how people do behave; it aims at describing how, in the abstract, absent other considerations, they would behave. The behavior of economic man in an ideal world is analogous to the way an object would remain in motion in the physical world were it not for friction. Herskovits replied that, to an anthropologist, the facts on the ground, actual economic behavior, must be the starting point—that anthropological economics must be an inductive and practical science, deriving principles from actual behavior, and not the deductive science that Knight postulated. Actual economic behavior among non-literate peoples was not always rational in the Western sense; if one wanted to understand the economies of non-literate peoples, one needed to understand how “mythology” directed economic behavior. This was a different goal than Knight's.

    Separating the mythological (or ideological) considerations from the economic ones is no longer so simple, if it ever was. Veblen’s famous early twentieth-century work on “leisure class” economics showed that waste, or conspicuous consumption, did have economic advantage, in that a conspicuous consumer would be regarded as a wealthy, powerful person and be treated with due respect. In understanding the apparently inefficient behavior involved in the economics of art, it’s important to take into account social capital (roughly, a storehouse of trust and reliability among people who interact with one another) and cultural capital (roughly, a storehouse of taste, which includes appreciation of the fine arts, and which enables one to travel among the refined and wealthy.)  All of this “mythological” activity, this accumulation of social and cultural capital (knowledge, reputation, authority), is critical to any understanding of the ways in which musical cultures may be sustained, for behavior in relation to music cannot always be explained by recourse to the “economic human.”